HackerTube / Video
Liam – An Innovation Story
Apple
A short Apple promotional video about Liam, a robot that disassembles old iPhones so their materials can be recovered. It frames the robot as part of Apple's product life cycle and recycling story.
Cited in repair and recycling threads as Apple's showcase of its iPhone disassembly robot, and sometimes mocked as marketing for what is really shredding.
6 Hacker News mentions · 2016–2020