HackerTube / Video
How Harley-Davidson Killed Itself
FortNine
FortNine explains how Harley-Davidson ended up in decline, from a narrow lifestyle niche and an aging customer base to the pandemic hitting a company already in trouble.
Recommended as an entertaining overview of Harley's decline and as a case study in selling a lifestyle rather than a product.
5 Hacker News mentions · 2020–2025