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AT&T - 1993 "You Will" Ad Campaign

Anthony Kalamut (Southside AdGuy)

AT&T - 1993 "You Will" Ad Campaign

A look at AT&T's 1993 You Will ad campaign, which showed technologies such as video calls and telemedicine that were then under development. It explains the story behind ads that anticipated much of today's technology.

Cited as a prescient example of predicting the future, though AT&T did not deliver it.

4 Hacker News mentions · 2022–2026

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