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Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
TEDx Talks
Simon Sinek's TEDx talk arguing that great leaders and companies inspire action by communicating why they do something before how or what. He uses Apple as his main example.
Recommended as a quick way to get the core of 'Start with Why' for pitches and communication, though some note small companies are not Apple.
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