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AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign
AT&T Tech Channel
The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.
HN holds it up as a masterclass in explaining and selling a design.
5 Hacker News mentions · 2022–2024