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Millennials Don't Exist! Adam Conover at Deep Shift
Adam Conover

Adam Conover's talk at a millennial marketing conference argues that generations are an unscientific, condescending idea and that millennials do not exist as a real category. The description notes that researcher Jean Twenge later said he misrepresented some of her work.
HN commenters cite it when arguing that generational labels are marketing inventions used to belittle groups.
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