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Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)
Robert Cole (RobertKCole)
The famous 1984 Apple Macintosh Super Bowl commercial, directed by Ridley Scott and based on Orwell's Nineteen Eighty-Four. It casts the Mac as a force freeing individuals from a Big Brother figure, widely read as aimed at IBM.
Cited as the standard example of a hugely effective emotional ad that sold a brand image rather than product details.
8 Hacker News mentions · 2017–2023