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Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

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Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

Cambridge Analytica CEO Alexander Nix keynotes the OMR 2017 marketing festival on big data and personality-based targeting in political campaigns. It was given before the company's scandal broke.

HN cites it, often critically, as Nix openly describing data-driven manipulation and targeting methods.

5 Hacker News mentions · 2018–2026

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