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Sony PlayStation: The Price Heard Around the World - "299" - (E3 1995 Keynote)
SoldierMWS
A one-minute clip of Sony's keynote at E3 1995, where Steve Race takes the stage, announces the PlayStation's $299 price and leaves. It followed Sega's Saturn announcement at a higher price.
Cited as shorthand for one of the most effective moments in console marketing and for how a price announcement can sink a rival.
5 Hacker News mentions · 2020–2026