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"Focusing is about saying no" - Steve Jobs (WWDC'97)

Erin Casali

"Focusing is about saying no" - Steve Jobs (WWDC'97)

A three-minute clip of Steve Jobs at WWDC 1997 explaining that focus means saying no to many good ideas. It is a short answer about product strategy and its effect on people.

HN uses it as the canonical source for the 'focus is saying no' quote, cited in threads on product decisions such as dropping old hardware support.

5 Hacker News mentions · 2012–2026

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