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HYPER-REALITY

Keiichi Matsuda

HYPER-REALITY

Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.

HN cites it as a shorthand for the dystopian risks of ad-driven, ubiquitous AR, usually in critical discussions of advertising and the metaverse.

20 Hacker News mentions · 2017–2025

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