HackerTube / Video
AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation
AWS Events
An AWS re:Invent session explaining Amazon's Working Backwards process, where teams start from customer needs and write a press release and FAQ (PR-FAQ) before building. It covers the five customer questions that frame the process.
HN cites it as the primary source for Amazon's Working Backwards method whenever product-definition approaches come up.
3 Hacker News mentions · 2021–2024