HackerTube / Video
Ikea "Lamp" Commercial - Hi Res
cheedogg
A Spike Jonze-directed Ikea commercial in which a discarded lamp is treated sympathetically, until a twist undercuts the sentiment. It is a short, well-known piece of advertising.
Used as the classic example of how easily humans anthropomorphize objects, brought up in AI and advertising threads.
5 Hacker News mentions · 2012–2025