HackerTube / Video
Ben Kreuter RWC 2017
Real World Crypto

A Real World Crypto 2017 talk by a Google engineer on using private set intersection to match ad views with in-store purchases. It describes privacy-preserving matching that avoids exposing personal transactions.
Cited in threads about Google's purchase tracking as the technical source for how the matching might work.
4 Hacker News mentions · 2017–2018