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My Video Went Viral. Here's Why

Veritasium

My Video Went Viral. Here's Why

Veritasium's Derek Muller explains his hypothesis that YouTube's algorithm, not viewer preference, drives views, and that click-through rate has become the key metric. He argues this pushes creators toward clickable titles and thumbnails and leads to burnout.

Cited in threads about recommendation algorithms and clickbait as a creator's inside view of why optimizing for click-through rate shapes content.

18 Hacker News mentions · 2019–2023

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