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The Power of Big Data and Psychographics | 2016 Concordia Annual Summit
Concordia

Alexander Nix of Cambridge Analytica presents at the 2016 Concordia Summit on using big data, psychographic profiling and behavioral microtargeting in elections.
HN points to it as the company's own pitch, used in debates about data-driven manipulation and extrapolated to today's AI.
10 Hacker News mentions · 2017–2026