HackerTube / Video
Understanding the Job
Edward Capaldi
Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example. The point is that understanding the job a product is hired to do makes it easier to improve.
Cited as the short, famous introduction to Jobs To Be Done and competition framing.
3 Hacker News mentions · 2019–2024